Zombie
Circus
Goats
Date · Winter 2019
Medium · Digital
a promotional video
A client approached me who was in need of a promotional video for their tabletop card game. They were launching on Kickstarter, and the client had a version of their campaign video that they were unsatisfied with. I was given that video, as well as the illustrations and soundbites to work with, but the video as it stood was unusable.
End Deliverables;
Medium · Digital
a promotional video
A client approached me who was in need of a promotional video for their tabletop card game. They were launching on Kickstarter, and the client had a version of their campaign video that they were unsatisfied with. I was given that video, as well as the illustrations and soundbites to work with, but the video as it stood was unusable.
End Deliverables;
- Three minute promotinal video
- One minute concise version
- One minute version formatted to 1:1 Format for social
-
One GIF
︎ The original video
Clients issues (in order of importance):
Clients issues (in order of importance):
- Unsure if it conveys the playability of the game.
- Doesn’t make users want to donate.
- Worried about viewers losing interest.
- Not dynamic enough/movements too rigid/abrubt.
- Sound quality & stereo issues.
- Doesn’t seem “fun”.
- Low budget/unpolished look & feel.
︎ The updated video
Solutions provided:
Solutions provided:
- Updated visual cues to illustrate the rules of the game.
- Emphasized personal connection to brand, slowing pace during client introduction portion of video.
- Added musical cues to help pacing issues and maintain viewer interest throughout.
- Cleaned up animation, smoothing movements and brightening color pallete, added textures and patterns.
- Revisted sound production, ensured volume was consistant and even in both speakers.
- Introduced music and lots of visual movement to excite viewers.
- Broke up into sections to improve legibility, solved continuity issues, fine tuned images and animation to legitimize look & feel.