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Led creative for a pioneering project on the Cardano blockchain, initially launched as an NFT collection and later expanded into a dynamic gaming ecosystem. Designed and executed a three-year campaign blending digital and real-world experiences, including global scavenger hunts, social media challenges, geo-caching, Web3 integration, live events, merch, and code-breaking puzzles. As the sole creative lead, I handled illustration, motion graphics, 3D, web design, merch, infographics, print, and more, shaping a visually cohesive and immersive brand experience.